January 26, 2022

5 Reasons Your Business Needs a Website

BBC The Apprentice
Branding

January 26, 2022

You've gone to search for a company you've seen in person or heard about from a friend, but there are no results. It doesn't have a website or a way to find out if it is a real company. For some people, this is a red flag.

Here are 5 reasons why you should create a custom business website if you don't already have one.

1. It builds trust instantly

With a secure website, you can build relationships with potential customers. It's great to have a website because customers can learn about your products/services and verify who you are. Not having a website can cost you a lot of business, especially if your competitors have one. Get a simple website designed and make it user-friendly!

2. 24-hour online presence

Your website is your digital real estate. Think of it as a store front that anybody with internet access can see. You could be sleeping, working on your business or even on vacation.

It's a channel you own and can control. Make it represent your brand, communicate your offering and convert browsers into buyers. Audit your website every so often and make sure all the content and links are current.

3. Credibility based on social proof

Have you ever been on one of those sites with a bar at the bottom saying, "Tim fromLondon just bought..."? This kind of social proof supports the idea that a website that other people visit and buy from is more reliable. Here's your chance to show off what your customers say!

Reviews greatly influence buying decisions. Statistics show that 79% of customers want online reviews to be as important as personal recommendations (Dixa). It's a big deal!Take advantage of social proof to maximise credibility.

4. Organic search engine traffic

You could get tons of organic traffic if your site is optimised for search engines (SEO).Think about it. What do you do when you need something? Google it. Everyone does, so ranking high in your niche could be a key part of your marketing plan.You should know Tools like Google Adwords you can also get to the number one spot so you appear before your competitors. You will be a strategy and a budget, find out more here

5. Tell a story

People buy from other people. You can make your business come alive with your website. With your content, visuals, and layout. By building a website for your business, you make it easier to connect with your customers, show off your awesome team, educate through blog posts, and of course make sales!

Potential recruits and business partners will also visit your website to learn more about your company.

A quick summary of why your business website is essential:

  • It helps build trust faster
  • Keeps your doors open 24/7
  • Boosts your businesses credibility through social proof
  • You’ll be searchable
  • Tell a story

You can host your website with several companies. Among them are Squarespace, Shopify, and WordPress! Looking for a pro? Get in touch. We can help make your business's website!

Written By: Sinmi Adekola: Writer and Creative Consultant

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